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Save The Date |
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Digital Media/Online Video |
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September 09, 2008 |
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8 am-10 am |
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The PRSA Miami Chapter and The News... |
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| NAME: |
Lisa Cole |
| TITLE: |
Director of Communications |
| COMPANY: |
Hilton Hotels Corporation |
| ADDRESS: |
901 Ponce de Leon Blvd, Ste 700
Miami, FL 33134 |
| PHONE: |
(305) 444-3444 |
| FAX: |
(305) 476-7186 |
| EMAIL: |
lisa_cole@hilton.com |
| MEMBER SINCE: |
October 17, 2003 |
PERSONAL
What schools did you attend and what did you major in?
University of Miami – Studied Film, Television and Communications
Did you always know that you wanted to work in PR? If not, how did you become involved in the PR industry?
Not at first, but I got lucky and found something that fit my personality and I really enjoyed doing. My father was in PR so I always had the profession top of mind, but he passed away when I was in high school and my future career was kind of put on the back burner, along with any thought about what I would do with my life. But then, a couple of years later, I landed a job at the then Fontainebleau Hilton as public relations secretary. I have to admit – something I’m not that proud of – during my interview I told a white lie and said I could type. The truth is, my typing was pretty pathetic, but, I got the job and the rest is history. I think my dad would be proud to know I followed in his footsteps.
How do you enjoy your free time?
I love to spend time with my family and friends.
Are you involved with any organizations that you find fulfilling?
-The Hospitality Institute, an organization that is working closely with the inner city in providing training and job opportunities in the hospitality industry. We are trying to make a difference and open the door for people to start a career in the hotel/hospitality industry.
- The Jay Weiss Center at the University Of Miami School Of Medicine – The center’s mission is to development and support of physician practitioners and policy advocates who will be effective in increasing access to health care and improving the quality of life of the poorest members of society
- Best Buddies – working with this incredible organization in providing opportunities for those with mental disabilities.
PROFESSIONAL
What was your first job in the industry? Communications Coordinator?
Actually before the Fontainebleau, I interned and worked at WCIX channel 6 which is now WFOR. I started at the Fontainebleau in the late 70’s as PR secretary – 6 months later the Director left and I became the PR Manager.
What do you find to be the most exciting aspect of your current position?
I love the travel and the excitement and day to day challenges hotels bring. You never quite know what will walk in the door.
What are your major challenges?
That is hard to say – I choose to look at everything very positively. I actually enjoy the process of fixing challenges. However, making sure I keep on top of and active in 25+ hotels can be a juggling act when all of them are actively involved in programs at the same time.
What is your proudest achievement in your professional career?
Wow – There are many venues at the Fontainebleau that I am proud of from the Chocolate Festival to the filming of the such great movies/shows - Bodyguard, Specialist, Scarface and Sopranos
Where do you see the PR industry in 5 years?
The industry has grown tremendously since I first started. Although I see the potential for more growth as the world of internet/technology progresses. However, with public relations it is all about networking, relationships and keeping it simple – get your clients name/product out there and that will continue with more and more creative ways of expressing and generating the buzz.
What is your ultimate career goal?
I have been blessed to have had an amazing 29 year career with Hilton Hotels Corporation and enjoy what I am doing. However, in the future I would like to write a book about my experiences and possibly teach.
Any advice for PRSSA members?
-Enjoy the ride
-Keep it Simple
-Keep it Honest
-Keep the passion & don’t forget to
-Have fun at what you do.
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