Meeting/Event Information

 Directions

April 26, 2012

Transform Your Pitch From Snooze to News. Free for Members!
April 26, 2012
3:00 PM - 4:00 PM
On-demand Webinar


Learn how to Gain Attention from Journalists and Bloggers

Journalists are fewer and farther between, and they are more harried and overworked than ever. Also, bloggers are developing a reputation for impatience with — even an aversion to — public relations pitches. This webinar will teach you eight proven ways to transform your routine story into the type of content that grabs their attention in the first sentence. You will learn:

  • How to meet journalists’ changing requirements for newsworthiness the new media landscape.
  • New hooks for old or recurring events and issues.
  • An approach to revitalizing “snoozers,” such as groundbreakings and check-signings.
  • How to make your trend story the one reporters pick up — while leaving your competitors out.
  • Specific examples of how these approaches have worked for outlets such as the Washington Post, the New York Times and USA Today.

Instructor

Michael Smart

Photo of Michael Smart Michael Smart, principal of MichaelSMARTPR, has been landing top-tier coverage for 13 years. He also has trained more than 3,000 communicators across the globe how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has twice been among the top-rated presenters at the PRSA International Conference.

PRSA thanks:

KRM Information Services, Inc. (logo)

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.


Register online: www.prsa.org/pdg

Future Meetings

July 02, 2015

Coffee & Conversation with Virgil Scudder, Dean of Media Trainers

July 02, 2015
8:30 AM - 10:00 AM

Café Demetrio
300 Alhambra Circle
Coral Gables , FL 33134

Join PRSA Miami for an intimate one-on-one conversation with a leader and pioneer in the public relations industry.
 

July 23, 2015

Best Practices for Reaching the LGBT Market in South Florida

July 23, 2015
11:30 AM - 2:30 PM

TBD



Experts from media, agencies, tourism and entertainment will offer case studies and rules of thumb for communicating effectively with South Florida’s LGBT community
 

September 15, 2015

Building Relationships with Latina Media Superstars

September 15, 2015
8:30 AM - 10:30 AM

Versailles Restaurant
3555 SW 8th Street
Miami, FL 33135
http://www.versaillesrestaurant.com/

We kick off Hispanic Heritage Month with an exciting panel of top female journalists at leading Hispanic media outlets.
 

October 02, 2015

2015 Ev Clay / PRSA Miami Chapter Endowment Fund Luncheon

October 02, 2015
11:30 AM - 2:00 PM

Jungle Island
1111 Parrot Jungle Trail
Miami, FL 33132
http://www.jungleisland.com

Celebrating Community Leaders and PR Legends