Meeting/Event Information


April 26, 2012

Transform Your Pitch From Snooze to News. Free for Members!
April 26, 2012
3:00 PM - 4:00 PM
On-demand Webinar

Learn how to Gain Attention from Journalists and Bloggers

Journalists are fewer and farther between, and they are more harried and overworked than ever. Also, bloggers are developing a reputation for impatience with — even an aversion to — public relations pitches. This webinar will teach you eight proven ways to transform your routine story into the type of content that grabs their attention in the first sentence. You will learn:

  • How to meet journalists’ changing requirements for newsworthiness the new media landscape.
  • New hooks for old or recurring events and issues.
  • An approach to revitalizing “snoozers,” such as groundbreakings and check-signings.
  • How to make your trend story the one reporters pick up — while leaving your competitors out.
  • Specific examples of how these approaches have worked for outlets such as the Washington Post, the New York Times and USA Today.


Michael Smart

Photo of Michael Smart Michael Smart, principal of MichaelSMARTPR, has been landing top-tier coverage for 13 years. He also has trained more than 3,000 communicators across the globe how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has twice been among the top-rated presenters at the PRSA International Conference.

PRSA thanks:

KRM Information Services, Inc. (logo)

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit

Register online:

Future Meetings

November 29, 2017

Univision Newsport Tour and Networker

November 29, 2017
11:00 AM - 2:00 PM

Univision Network Studios
8551 NW 30th Terrace
Doral, FL 33122

Members-only Event! Exclusive newsroom tour and networker with local producers and talent

December 05, 2017

Oh, what fun! PRSA Miami Holiday Party 2017

December 05, 2017
6:00 PM - 8:00 PM

1220 16th Street
Miami Beach, FL 33139

Join PRSA Miami for its annual holiday party and networker to celebrate a successful year

December 07, 2017

Coffee & Conversation: Andy Newman on Florida Keys & Hurricane Irma

December 07, 2017
8:30 AM - 10:00 AM

United Way of Miami-Dade County, Ansin Building
3250 Southwest Third Avenue, Conference Room D
Miami, FL 33129

PR Expert Andy Newman speaks on the pre/post efforts as the official agency for the Florida Keys & Key West